My story
D. Louise was founded by Olivia during the global pandemic after she became increasingly frustrated with her every-day jewellery turning her skin green. Unlike jewellery that tarnishes after only a few wears, D. Louise guarantees not to lose its colour.
Olivia named the brand after her Mum, Deborah Louise, who she sadly lost to cancer in 2017. Despite only launching the brand in January 2021, the brand has experienced phenomenal growth and Olivia was able to quit her full-time job at a media agency to focus her attention solely on D. Louise
D. Louise is passionate about promoting sustainable fashion so offers a lifetime warranty on all pieces and any items which have manufacturing defects are recycled into new products. Olivia has ensured that not only is this ingrained into the product itself but is central to the brand. All packaging is FSC® certified, recyclable and plastic free and the brand partners with ‘Get Mads’ who offset the brand’s carbon, remove plastic from the oceans and plant a tree with every order. D. Louise also donates a portion of profits to support the Oceanic Society, a non-profit organisation that works to improve ocean health.
