Our Story

About D. Louise

D. Louise is a timeless and chic brand which specialises in high quality and accessible waterproof jewellery. Our products are designed for stylish people who don’t want to spend a fortune on jewellery but also don’ t want to keep replacing. Unlike jewellery that tarnishes and goes green after only a few wears, D. Louise guarantees not to lose colour even if you wear our products every day, in the pool or at the gym.

How is this possible? After researching long lasting metals, we found that stainless steel jewellery ticked the boxes. Unlike lots of other materials commonly used in jewellery, stainless steel is a highly durable, recyclable metal, which also looks super cute as a necklace. It is very affordable which means that it is a very accessible price point. 

Every piece from the collection uses 361L stainless steel, which is a highly durable, recyclable metal. Its properties mean that it does not oxidise or rust, is hypoallergenic, doesn’t scratch easily and will not tarnish. Pieces from D. Louise’s also go through a PVD (Physical Vapor Deposition) coating process. This new, modern way of plating, is ten times thicker than standard gold plating, is environmentally friendly and uses a vacuum coating process, resulting in an extremely durable finish.

My story

D. Louise was founded by Olivia during the global pandemic after she became increasingly frustrated with her every-day jewellery turning her skin green. Unlike jewellery that tarnishes after only a few wears, D. Louise guarantees not to lose its colour.

Olivia named the brand after her Mum, Deborah Louise, who she sadly lost to cancer in 2017. Despite only launching the brand in January 2021, the brand has experienced phenomenal growth and Olivia was able to quit her full-time job at a media agency to focus her attention solely on D. Louise

D. Louise is passionate about promoting sustainable fashion so offers a lifetime warranty on all pieces and any items which have manufacturing defects are recycled into new products. Olivia has ensured that not only is this ingrained into the product itself but is central to the brand. All packaging is FSC® certified, recyclable and plastic free and the brand partners with ‘Get Mads’ who offset the brand’s carbon, remove plastic from the oceans and plant a tree with every order. D. Louise also donates a portion of profits to support the Oceanic Society, a non-profit organisation that works to improve ocean health.

Community

Our little community is at the heart of everything we do. D. Louise appreciates every comment, like and review as all these things help our little business grow. We are constantly rewarding our customers and our community through events, points, offers and opportunities to give us feedback.

If you ever want to get involved please don’t hesitate to drop us an email at info@dlouise.co.uk.

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